We were called by NIKE Portland to develop Rebels On AIR brand identity for Air Max Day 2017 campaign. This identity was displayed on various platforms such as posters, banners, web videos, iTunes, Podcast, Spotify playlists etc.
The idea is broadcasting the rebellious sport of AIR MAX as the voice community expression and experience of city youth culture by various regional influencers.
The overall direction is to connect with the current global campaign in spirit, but designed in a way to capture the essence of radio and music. Our execution is based on the neon light where it was mostly used in the old radio tuner with the stylised neon shape.